InstrumentThe instrument for this research is generated by questionnaire to find the factors in website quality components (System Quality, Information Quality, and Service Quality). The questionnaire was shared using online google docs form through social media, and the the questionnaire using 5-point of Likert Scale (1 is pointed for strongly disagree and 5 is for strongly agree) B.Data Collection The data is collected using online google docs and microsoft Excel. The respondent’s profile will next summarized in next section. The response then will be analyzed using statistic tools such as correlation, alpha conbrach and multiple regression. The result will be showed in the next section. C.Research Model and Hypothesis This research has three independent variable and one dependent variable. They are System Quality (X1), Information Quality (X2), and Service Quality (X3) while Purchase Decision is dependent variable. Based on the research model, this research has three hypothesis to proof the affect of website quality towards customers’ purchase decision