During the 2005-2006 academic year, the University of San Diego (USD) Engineering Programs is conducting a study to measure the impact of phone calls on student matriculation.http://www.karthividhyalaya.com/ Admitted students were divided into two groups having similar demographic characteristics. One group will received phone calls from engineering faculty, the other group is a control and was not be contacted by the faculty. The impact of the phone calls will be assessed to determine whether receiving a call affected matriculation rates of admitted students. The results of these analyses will help to determine how faculty telephone calls should be used in future recruiting efforts. In Mid-March faculty began to phone admitted students.Karthividhyalaya At that time admissions had reviewed about half of the applications and had identified 62 prospective engineers. Rather than attempt to call all students, we decided to randomly select some of the students to receive phone calls. The remaining students were reserved as a control group and were not called. The selected students were then evenly distributed among seven of the department’s full time faculty. A few weeks later another 116 candidate had been identified. 85 of these students were assigned and distributed among the entire faculty so that each person had approximately the same number of calls. In making the assignments we attempted to create balance between the group receiving calls, and the group that was not called. However, because we have two female faculty and 12 male faculty members, we decided that the female would only call female students. Some male faculty would also call female students. Before placing the calls, we decided to create a script for the faculty to use during the conversations. While many faculty are comfortable talking to prospects, others may be uncertain about how to begin, or may benefit from suggestions about how to lead the conversation. The script included questions that might be asked (What kinds of things are you looking for in a college?), answers to frequently asked questions such as the phone number for financial aid, and some recruiting protocol(e.g. don’t say negative things about other schools, instead emphasize positive aspects of USD). The script also included reminders of upcoming on-campus events that might interest students. https://www.facebook.com/karthividhyalaya/
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